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March 24, 2010

Mike Gottlieb - Green as ART

Posted by Don Rose
Mike Gottlieb is LEEDING the way these days when it comes to building green by putting an artistic touch on his designs. He began his career in 1985 as a commercial real estate agent. In the early stages of his career he represented tenants in both office and industrial arenas but after the Northridge earthquake in 1995 he began purchasing severely damaged properties, primarily in Santa Monica and renovating them.  After two successful renovations by 2000 Gottlieb decided to make this a full time job.

Mike’s method to renovating typically involved gutting the house, adding on square footage, and completely redoing the entire interior and exterior in a seamless manner, making it impossible to tell that the entire house was not built contemporaneously.  “Many developers maximize the square footage of the house while taking away from the amount of outdoor usable land. They feel they get paid for square footage. I do not work that way. My business model and belief system is that I get paid for evoking a feeling and an experience,” says Gottlieb. 

Not unlike the reason people go to nice hotels, larger is not necessarily better. Gottlieb prefers to have the interior of his houses relate to the exterior where most of the rooms have a balcony or access to the exterior. With the luxury of Southern California weather he feels it’s better to capitalize on the benefits of an outdoor feeling even if you’re technically indoors.
When renovating he tries to reutilize as much of the existing foundation and framing as possible, re-enforcing what’s already there and not waste material therefore making it as green as possible. Typically Mike redesigns the house based upon the framing style. A home such as one originally built in the 50s, had a large A frame in the front and required creating a farm type house.

Gottlieb strongly believes in a team approach. “Form meets function, and that’s what really brings a house to life,” he says. The team, vigilantly selected, that shares and helps create his vision, consists of an interior designer, contractors and architects.

The drawings for Mike Gottlieb’s most recent home, not intended to be green at first, sits atop the Palisade’s cliffs on Vicino, began four years ago, and took three years to build. He worked on the frame for three months stopped, then decided to build entirely green. He had been living in Brazil for six months and while he was there, it seemed that all he was hearing on the Internet was green this and green that. “Upon my return to LA, it seemed as though we were in a Brave New World.  So I decided to halt the project and redesign in order to make it very high level green, and, in fact, LEED Certified” says Gottlieb.

Green AND giving back!

Aside from his passion for building for a better environment Mike is very active in rescuing dogs. He got involved with this when he was living in Brazil.  He began taking dogs he found on the street for proper medical care and finding them new homes. He continues those efforts by generously donating money to rescues, as well as fostering dogs.

Currently, the Gottlieb household includes Lucy, a Labradoodle, his first dog as an adult (and the one that initiated his enthusiasm for animals), a three legged dog that he found hurt on the street in Brazil, Tripe, which means Tripod in Portuguese, and a pit mix, Baby.

Aside from his love for animals Gottlieb actively donates money to other types of charities including one in Africa that provides potable water.

Mike’s agenda for 2010 in addition to his green building projects includes hosting a few fundraisers for his fury friends and other charitable causes. Going green and giving back pretty much describes Mike Gottlieb’s daily calendar.


OSCARS 2010: ALIVE! Expo Green Pavilion/MixMedia Luxury Lounge Recap, Part 1

Popular celeb gifting suite once again featured stars of stage and screen as well as gorgeous green swag, including jewelry box by Michelle Abogado

Event Report Posted by Don Rose

Stars, VIPs and members of the media descended on the posh London Hotel on March 5th & 6th , 2010 to indulge in the annual ALIVE! Expo Green Pavilion/MixMedia Luxury Lounge, known worldwide as one of the most prestigious of the Academy Award week celebrity gifting suites. Once again, the various vendors (covered in more detail in Part 2) dazzled and delighted all who were lucky enough to score an invite.

One of the most popular booths featured jewelry designer to the stars, Michelle Abogado. Very much inspired by the natural beauty of the surf and sand in Laguna Beach, jewelry box designer Abogado debuted her brand new collection of magnificent, eco-friendly jewels. It’s her first line and it’s a HIT! The Mulligan Collection features original and imaginative rings, cuffs, and bracelets with bold colored stones such as chalcedony blue, rutilated quartz and pyrite quartz.

Each piece makes a statement, says Michelle. “My philosophy is simple...I hope to bring more beauty into the world through my creations by bringing something unique and timeless to the wearer.”

With barely a moment to catch her breath, Michelle hosted and styled celebrities in some lavish pieces from The Mulligan Collection. Whether a gift to keep or a little something for someone special, everyone was exceptionally impressed with the line.

Some celebrity highlights from the two day event: Diedre Hall opted for a sweet, simple pair of circle hoop earrings. “ I can wear these on the show (Days of Our Lives), they’ll be perfect,” she said. Cutie pie Ariel Winter (Modern Family) was all smiles with her new necklace. She thought it was beautiful. Alan Cummings (we still love him best from "Romy and Michelle's High School Reunion") picked out a cool chunky quartz ring set in sterling silver. Comedian Heather McDonald (Chelsea Lately) loved her new necklace, a true statement piece. True Blood stars Ashley Jones and Natasha Alam as well as the delightful and funny Kim Cole and Candice Cameron were looking extra glamorous in their new cocktail rings.

Here are a few photos featuring some of Michelle's unique and beautiful creations up close:

March 12, 2010


by Don Rose (Editor in Chief) and Bruce Braunstein (Health Editor)

Hard to believe, but the Natural Products Expo West (also known simply as Expo West) is turning 30 in 2010. (They don't look a day over 20 -- guess it must be all the natural foods, vitamins and other healthy items they have every year!) Were you one of the first attendees in 1981? Planning on being a first-time attendee in 2010? Either way, you will love this show, one of The LA Report's Top Ten expos each year. We think that there’s no better time than NOW to join in the festivities. Celebrate the beauty of the natural products industry in Anaheim this weekend, from March 12 to 14. The exhibits location is once again the Anaheim Convention Center, with related events at the adjacent Hilton and Marriott hotels.

Attended by more than 53,000 industry professionals from across the globe, Natural Products Expo West is the premier trade show for the healthy products industry. Co-located with SupplyExpo, the Nutracon conference, the Healthy Baking Seminar and the Fresh Ideas Organic Marketplace, these combined events showcase the entire value chain of healthy products from start to finish, identifying the bestsellers of today and the trends of tomorrow. Natural Products Expo West is ranked as one of the top 100 shows in the US and one of the fastest 50 growing tradeshows in the US and Canada.

FAST FACTS: Natural Products Expo West
Location --
Anaheim Convention Center
800 W. Katella Ave
Anaheim, CA 92802 USA
Dates --
Education and Events,
March 11-14, 2010
Trade Show,
March 12-14, 2010
Show Floor Hours --
Fri/Sat: 10:00 am - 6:00 pm
Sunday: 10:00 am - 4:00 pm

March 9, 2010

MAR 19: DONOVAN and Friends - Benefit Concert for David Lynch Foundation

Posted by Don Rose

It's Donovan Days here in Los Angeles!
First, the great 60s UK singer-songwriter-legend
appears live on Breakfast with the Beatles March 14
(Chris Carter's Fab show airs every Sunday 8--11am
on KLOS 95.5 fm). Then Donovan appears live at the
El Rey on March 19; this "Donovan and Friends" Benefit
Concert helps the David Lynch Foundation and should be a blast
(as well as a blast from the past). I wonder who the Friends will be? 
If D is getting a little help from his friends, will they perhaps include
Ringo Starr? The Beatle drummer does live in LA, after all, and
has performed for Lynch's charity before. Come to the El Rey
and find out! (Image below from www.laweekly.com/calendar).

David Lynch Foundation

March 4, 2010

MAR 7: PAL at the Oscars Viewing Party & Benefit (Featured Event)

Posted by Don Rose

What party is a stone’s throw from a famous red carpet, filled with people wearing evening clothes and watching an elegant room-full of big screen TV’s, stocked with an open bar, featuring a scrumptious dinner, and more fun than you can imagine – and helps support the most amazing kids program in Hollywood? THIS IS THE PARTY TO BE AT THIS YEAR!