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September 25, 2007

EMMYS 2007 REPORT: Mix Media Award Suites at the Sofitel

(Sept. 13-15, 2007: Beverly Hills, CA) Event Report by Don Rose

From September 13 to 15, Alive!Expo presented the Mix Media Green Pavilion and Award Suites to celebrate the 2007 Emmy Awards. The event took place at the Sofitel Hotel in LA, and was a big success, drawing a packed crowd of celebs, VIPs and media during all three days it was open. Everybody got a little “Green” and then some.

All loved the Madison & Mulholland Swagsuite -- sponsored by Pioneer Elite, presented by Magnolia (the high-end home theatre company you may have seen inside Best Buy stores) -- and everyone also enjoyed the Mix Media Green Pavilion (photo shows the gifts inside the Mix Media Green Bag). It was indeed an Official "Hollywood green event", an excellent example of how more and more Hollywood parties and soirees have gone green to help raise awareness about climate concerns and healthier living.

On September 13, the Mix Media Award Suites kicked off its first day of Emmy celebration gifting some of the greatest in “green” goods and uber technology gadgets to TV’s favorite celebrities, who browsed, borrowed and got beauty treatments. Cheryl Hines (“Curb your Enthusiasm”) was all smiles and a delightful guest as she picked up some great eco-friendly products from Aubrey Organics and was very impressed with Kirsten Muenster’s ethically sourced jewels. The stunning Access Hollywood host Maria Menounos (photo) sat down for a foot massage but will be able to continue her relaxation at home with her new Detox America Foot Spa. The toys the boys couldn’t pull themselves away from included the Pioneer Elite Plasma TV and the rest of the mega home theater goodies (like the Blue Ray DVD player). Judd Nelson practically spent the day with Magnolia. Chris MacDonald went for a spin on America’s coolest new electric scooter from Vectrix (photo).
George Clooney’s Tango commuter car was a big hit. These sleek new rides are quiet as mouse! They look like half a car when you first see them, as if dropped onto our streets from the future -- but these babies are built for speed, as well as safety, and besides being able to fit into any tight parking spot, they are very cool to look at. “George Clooney’s Tango Commuter car was such a huge hit, he was so gracious to loan it to us for the green pavilion event,” said Kim Shimmel, owner of Mix Media.

The Suites also hosted Rachel Harris ( “Notes from the Underbelly”), Kevin Sorbo, Michael Urie and Mark Indelicato (“Ugly Betty”), Jason Lee, Greg Grunberg ("Heroes") and Jenna Baird (“4400"). And all this was just Day 1!

The Suites had another successful day on Friday, introducing the latest and greatest “green” products and super swag to many talented actors; some you will soon know as they make their debut on some of the networks' most talked about new shows. Performers in attendance included Hal Sparks from “Queer as Folk” (photo) as well as Kenny Johnson (“The Shield” and “Saving Grace”), Rachelle Carson-Begley (host of “Living with Ed” on HGTV), Omarosa ("The Apprentice"), Andy Baldwin ("The Bachelor"), Leyla Milani (“Deal or No Deal”), Christian Clemson (Emmy nominee for “Boston Legal”) Madeline Zima (“Californication”), Joshua Gomez (NBC’s new series “Chuck”), Dania Rameriz (“Hereos”), Tony Dovolani (choreographer/judge on “Dancing with the Stars”) and Kaisha Whitaker.

The Mix Media Award Suites then wrapped up pre-Emmy week with a bang on Saturday, the final day. Scott Baio (45 and single, according to his reality show's title) was one of the first guests of the day, followed by Tim Daly, Anthony Anderson ("K-Ville"), David Boreanaz ("Bones"), Sofia Vergara, Natalie Zea, Oscar Nunez (“The Office”), Robert Knepper (“Prison Break”), Sarah Lancaster, and the crew from "It’s Always Sunny in Philadelphia." These thesps were just a handful of the Suites' fabulous visitors.

Anthony looked right at home on the Vectrix Scooter, while Scott and his fiancĂ©e picked up a Little Stork bag for their future little one. Hal Sparks and David Boreanaz got goodies from Detox America like their Bio Feedback Machine, and Home Detox Spas as well as Aubrey Organics for men. The ladies enjoyed other AliveExpo! products such as Aubrey Organics for women, Pure & Basic, Head Organics and were pleased to see one more person going green with accessories like Kirsten Muenster’s ethically sourced jewelry. Bags were overflowing with green goods! To top it off, LeSpa certificates were also gifted to VIP guests, good for any spa service of their choice from the Sofitel’s gorgeous new spa!

Another excellent room at the Mix Media Suites featured Pence Hathorn Silver, LA’s top Westside real estate firm. They joined the AliveExpo! Green pavilion lounge in order to build awareness and help educate the media, celebrities and general public about building green and becoming more environmentally conscious. PHS has worked with A-list celebrities and affluent clientele for years, but this was their first opportunity to visit face to face with some of televisions most recognized faces and share their “green” advice. Aside from welcoming potential buyers, they shared knowledge about building green, what that means for interested buyers or those who might want to go green.

Rachel Harris and fellow funny actress Cheryl Hines (photo) checked out the suite. Hines just purchased a home, but told PHS partner Loraine Silver that she has a friend who might be looking to buy and was excited to share all of this new information. PHS partners Charles Pence and John Hathorn entertained other celeb guests such as Hal Sparks, Kevin Sorbo, Gigi Grazer (who wrote “The Starter Wife"), Scott Baio, and Judd Nelson. Everyone was thrilled to hear about PHS's “going green” campaign. Pence Hathorn Silver also hosted celebrity interior designer Kari Whitman, HGTV TV’s Rachelle Begley, Michael Maloney and Paige Hemmis (hosts of “Extreme Home Makeover”) -- all of whom look forward to collaborating on future projects. The PHS room was a huge success, and now everyone knows who to turn to when it comes to the experts in real estate and making Southern California a better place to live (Pence Hathorn Silver can be reached at http://www.phsrealty.com/ or 800-874-5018).

The LA Report thanks Kim Shimmel, Mix Media, and Stacy Broff at Diamond Girl PR for their assistance on another very successful event.