JUL 10: PMA LA's ANNUAL SCHMOOZE-A-RAMA GETS SIMPSONIZED FOR 2008 AT UNIVERSAL STUDIOS

Here is the scoop on this year's Schmooze-A-Rama, an always-excellent event for marketing and promotion professionals produced annually by PMA LA (the Promotion Marketing Association of Los Angeles):

Hear why & how smart brands are teaming up with The Simpsons. Get the inside scoop why America's favorite family from Springfield has been a key player in several of the most successful marketing campaigns in the last 15 years -an amazing success story told by the people behind the Simpsons campaign. Then eat, drink & mingle at the industry's top annual networking party, Schmooze-A-Rama! After you are all 'Simpsonized', we’ll take you to Krustyland - for a ride at Universal’s hottest new attraction … Grab your milk bottle and get ready to scream, laugh and schmooze!

AGENDA:
5:45 PM (SHARP) - Welcome
6:10 PM - Anatomy of a Super REGGIE - Simpsons/7-Eleven - Rita Drucker, SVP Feature Film Promotions, Twentieth Century Fox Feature Film - Bonnie Carlson, President, PMA - Tom Baer, SVP Agency & Client Services, Launch Creative Marketing
6:30 PM - Simpsons Movie Partnerships - Rachel Spiegelman, VP Marketing, The Pitch Agency (Burger King)
6:50 PM - Break
7:05 PM - Sponsor Presentation by TellX
7:25 - 7:50 PM - Fox/Universal Relationship - The Simpsons Ride - Howard Nelson, Vice President Worldwide Promotion, Twentieth Century Fox Licensing & Merchandising - Donna Mirus Bates, VP Brand Marketing, Universal Orlando Resort
8:00 - 10:00 PM - Schmooze-A-Rama®, The Simpsons Ride, Cocktails and Hors d'oeuvres

COST: PMA Members: $195 ; Additional PMA Member: $175; Non-Members: $255.

For more info, please visit this PMA webpage: https://www.pmalink.org/shop/pmala_0710.aspx