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July 24, 2008

Nike+ Human Race Hosts Kickoff Event in Hollywood; OK Go Plays Atop Montalban Theatre Marquee To Hundreds of Runners Eager for Aug 31 Human Race in LA

(July 23, 2008: Hollywood, CA) Nike hosted a free and open-to-the-public kickoff event tonight for its upcoming Nike+ Human Race that will go to over two dozen cities worldwide, with the finale on August 31, 2008 in Los Angeles. Angelenos in attendance at tonight's event were able to register onsite for the Human Race (photo 1) and entered to win cool Nike prizes (2 gym bags full of swag and 2 sets of Nike+ gear went to some lucky guests).

Then, just before the musical climax of the night came the Grand Prize Raffle: two tickets to Australia aboard The Nike+ Human Race 10K Plane, fueled by Air New Zealand (winning ticketholder in photo 2).

After the Big Raffle concluded, rock/pop quartet OK Go performed a live set atop the marquee of The Montalb├ín Theatre, including their hit song titled "Here It Goes Again," which won a Grammy® for Best Short Form Music Video last year. A performance inspired by the music video with 20 dancers and 20 treadmills was also staged outside, designed by celebrity choreographer Kevan Allen (who has developed work for Kylie Minogue, Duran Duran and Sir Elton John). The whole affair was like an outdoor block party, as Vine Street was shut down between Hollywood Blvd and Selma in order to accommodate all the people attending the mini-concert and treadmill performance.


Billed as "The World’s Largest One Day Running Event," the Nike+ Human Race will bring together the power of sport and music to inspire and connect runners from every corner of the planet on August 31st. The 10k event will span multiple continents and cover 25 cities around the globe. As the last city to host its race, Los Angeles will serve as the global Nike+ Human Race grand finale starting its race at 8:31:08 PM (how apropos, and easy to remember!) and hosting a concert by Kanye West, who spoke to attendees at tonight's launch via video, urging everyone to sign up for the race in LA. Whether you run in the race or just walk, all are encouraged to be part of the Human Race on 8/31/08, especially since that is the only way to get into the "dopest" afterparty that Kanye is headlining.

If you didn't sign up at the kickoff, you can still do so (and get useful information) by going to www.nikeplus.com/humanrace. You'll literally be one in a million if you do, as a million runners are expected to participate. Not the entire human race, perhaps, but a sizeable chunk indeed.