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February 10, 2010

NextAid, MUD & 4 Top DJs Launch Campaign for Eyeshadow Palettes to Build Homes for Red Rhino Orphanage Project in Kenya

Posted by Don Rose

This post is about:
- a CHARITY [NextAid]
- who partnered with the nation's leading make-up EDUCATIONAL institute [Make-Up Designory]
- to create a BEAUTY product [MUD Cares Palette of Eye Color]
- that will help ORPHANS [Red Rhino Orphanage Project] a world away in Kenya
All that got under way in 2009.
This year.... launching in time for Valentine's Day...
- with the help of famous DJS [Colette, DJ Rap, Eve Falcon, and Samantha James]
- who took part in a PHOTO shoot
- a new promotional campaign was CREATED to spread the word
- when 1,000 eyeshadow palettes are sold new, safe SUSTAINABLE homes will be built.

Below is more info, and here are two important links to check out:

NextAid and Make-Up Designory - With Help from DJ Rap, Colette, Samantha James and Eve Falcon -
Launch New Promo Campaign For
MUD Cares Palette of Eye Colors
To Fund Construction & Education for Red Rhino Orphanage Project in Kenya

LOS ANGELES, CA – Believing that everyone deserves a beautiful future, the nation’s leading make-up educational institute, Make-Up Designory (MUD), created the MUD Cares Palette of Eye Colors to benefit NextAid and one of its partners in Africa, the Red Rhino Orphanage Project (RROP). 100% of the sales from the limited-edition four-color eye shadow palette are being generously donated to NextAid to help RROP build a foundation for a better tomorrow. Once the specially commissioned palettes sell out the funds will provide construction of orphans’ homes in a poverty-stricken t own 25 miles southeast of Nairobi, Kenya. Each of these eco-friendly structures will provide long-term shelter, food and medical needs for some of the most vulnerable orphans in the area. NextAid has increased efforts to sell the remaining palettes with the launch of an extensive online promotional campaign with the help of lovely superstars Colette, DJ Rap, Eve Falcon, and Samantha James. To help spread beauty from the inside out, purchase the palette online at http://shop.mudshop.com/mud-cares-palette or MUD retail stores located in Burbank and SoHo.

The MUD Cares Palette, retailing for $25.00, is a quad of eye shadows developed and created by Make-Up Designory. The four colors were hand-selected by members of NextAid to bring out the natural beauty of every skin tone. Stay grounded with Spanish Gold and Dulce de Leche, create a warm glow with Cashmere, or visualize a better world with vibrant Moss. The powders are soft and finely mi lled with just a touch of sheen. The shades work for most skin tones and complexions.

By selling only 1,000 palettes, MUD will raise $25,000 to fund the final construction and initial operations of two homes expected to house 16 children at Red Rhino Orphanage Project. Each of the timber-framed sustainable structures will provide basic necessities including medical supplies for rescued children, children at risk, and orphans in a safe, encouraging and healthy environment. The project also funds the children’s educational pursuits, from elementary school through secondary and university or trade school.

NextAid co-founder and director, Lauren Segal-Avenna explains, “The children Red Rhino Orphanage Project is caring for are some of the saddest cases in the region. These are kids that have absolutely nowhere else to go. These were once babies who were literally left on door steps, trash heaps... totally abandoned.”

In late 2009, f our incredible talents from DJ culture came together for a MUD makeover and photo shoot at MUD’s Burbank studio to help NextAid spread the word to their combined global fan-bases. Los Angeles-based DJs and artists Colette, DJ Rap, Eve Falcon, and Samantha James, all generous supporters of NextAid, freed up their busy schedules and volunteered their time. Look for the NextAid/MUD web-banners featuring the four DJ beauties splashed around the internet this spring. Visit MUD’s blog to see the behind-the-scenes photo shoot at http://www.mudblog.net/blog/make-up_designory_nextaid_building_a_foundation_for_a_better_tomorrow.

About RROP:

The Red Rhino Orphanage Project’s mission is to house and educate some of the most unfortunate children in Kenya, enabling them to become contributing members of society and leaders of the next generation. RROP is committed to providing the children it serves with a sanctuary from the immediate and pressing dangers of li fe, housing, food and medical needs. The orphanage will work in partnership with the surrounding community in ways that foster local commerce and positively impact the environment. The project also funds the children’s educational pursuits, from elementary school through secondary and university or trade school. Additionally, RROP sponsors the locally run rescued baby home Springs of Hope in the nearby town of Machakos. The completion of the homes will allow the overflow of older children from Springs of Hope to move to the newer RROP facilities. For more information on RROP please visit http://www.rrop.org.

About Colette:

With her disarming doe eyes and a heartwarming demeanor, Om Records’ Colette possesses the unmistakable voice of post-millennial house music. Her sweet-but-sultry, classically trained voice highlights any beat that flows behind it, making the former choirgirl-cum-Chicago-house-siren a mainstay in the global dance music scene. In the late 90s, Colette started the SuperJane troupe with fellow Chicagoan DJs Dayhota, Lady D and Heather, paving the way for women seeking equal time behind the decks as their male counterparts. In 2007, Colette released Push, the highly anticipated follow up album to her critically acclaimed Billboard Magazine No. 1 charting debut album Hypnotized. Inspired by her house music upbringing in the birth place of the beat, Push harks back to the days where electro, house, hip hop and freestyle music ruled the airwaves and does something few seem to do these days: create a complete album of hits that will grab anyone with a love for good music. Despite international acclaim, Colette continues to stay grounded in the Windy City with her monthly residency at the Metro/Smart Bar. For more on Colette please visit http://www.djcolette.com.

About DJ Rap:

Over her 15-year career, DJ Rap has moved effortlessly between genres, staking her claim on various styles within the electronic spectrum, while simultaneously pushing the limits of rock and pop. The First Lady of Drum ʻnʼ Bass and the undisputed Queen of the Turntables, her music has infiltrated club systems and car stereos worldwide, and her numerous forays into video game and motion picture soundtracks have solidified her pedigree as one of dance musicʼs most successful and prolific artists. In February 2010, DJ Rap will release Synthesis (Ministry of Sound), a brand new studio album that weaves together a full compliment of synthetic textures and organic moods, and paints a lucid picture of her journey as a songwriter and multi-instrumentalist. Also, check out Metasyn, the spankin’ new by-product of DJ Rap and fresh up ‘n’ comer Chemical Hero dishing out a brand new drum&bass sound that is unlike anything this side of the moon. Learn more about DJ Rap here http://www.djrap.com.

About Eve Falcon:

Anyone watching E! Entertainment Television over the past y ear has no doubt seen internationally renowned DJ, producer and vocalist Eve Falcon heating up the decks on the channel’s “12 Sexiest Hollywood Jobs.” Known for her impeccably programmed DJ sets that transcend genre pigeonholing, Eve Falcon has once again brought her flair for music on a fresh new production with renowned DJ and producer DJ Rap. The result is the banging progressive house tune “Good Times,” a peak time floor-filler with uplifting vocals courtesy of Eve herself. The tune is slated for release on DJ Rap’s Impropa Talent imprint in the coming months. Also, Eve’s newest mix, “Bloom,” continues to raise eyebrows and garner accolades as another flawless audio journey. A perfect example of Eve’s unique signature style and energy, the mix has been described as “…sweet beats and smooth transitions make Falcon's mixes long lived pleasures” - http://www.evefalcon.com.

About Samantha James:

Songwriter and performer Samantha James has spent the past seven years honing her estimable skills as a modern-day singer/songwriter within the dance/electronic/soul genre. Her sultry style, vocal cadences, and international rhythms are largely influenced by such artists as Sade, Basia, Amel Larrieux, Bebel Gilberto and Morcheeba. On her debut album Rise for San Francisco based indie label Om Records, Samantha teamed up with producer and co-writer Sebastian Arocha Morton (ROCAsound) who states, “talented, beautiful, passionate, and dedicated… Samantha James is the real thing - as both recording artist and stage performer. She is a welcome and beautiful new face in the world of dance-electronic music.” The soulful songstress, much to the pleasure of her adoring fans, is in the process of completing her highly-anticipated second album, with the first single due to be released in February - myspace.com/sammyjmusic.

About Make-Up Designory:

Founded in 1997, Make-Up Designory (MUD) is a private, post-secondary institution that provides rigorous training in the field of make-up artistry for film, television, fashion, and retail. At their two thriving campuses in Los Angeles and New York, students from around the world gain expertise in beauty make-up artistry, hairstyling, character make-up, special make-up effects, portfolio development and more. In addition, MUD develops and markets a line of professional-quality make-up products and precision tools, which are supported by expert tips and tested in challenging, real-life situations. MUD products are available through select retailers in the United States, Asia, and Europe, as well as online. For more information about MUD products, please visit: www.mudshop.com, or to learn more about the school, please visit www.mud.edu.

About NextAid:

NextAid's mission is to improve the lives of children and youth in Africa by promoting and implementing sustain able solutions. NextAid raises awareness for, and partners with, community-based projects and grassroots organizations in Africa and believes that an integrated approach is the best formula for establishing real and lasting change. Through music events and public education initiatives, NextAid provides empowering opportunities for concerned individuals to make a difference – learn more at www.nextaid.org.

Please take a moment to shop at:

Then check out a behind-the-scenes video of the MUD DJ photo shoot -