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June 26, 2012

JUNE 26: Learn the Latest in Digital Storage for Media and Entertainment at the 2012 Creative Storage Conference

Posted by Don Rose - Featured Event


We all know that the worlds of media and entertainment consume storage at an ever increasing rate, and keeping up with all the advancements in this dynamic field can be a challenge. Luckily there is an event where you can get up to date on the latest in storage, all in one day and one place. A full slate of storage-related speakers and activities await you at the 2012 Creative Storage Conference.


The Sixth Annual Creative Storage Conference (CS12) will be held Tuesday June 26, 2012 at the DoubleTree Hotel West Los Angeles in Culver City, CA (www.creativestorage.org).   This event brings together digital storage providers, equipment and software manufacturers and professional media and entertainment end users to explore the conference theme of Digital Storage Enables Universal and Ubiquitous Workflows.  At CS 2012 you can find out the latest developments in digital storage for media and entertainment and network with industry professionals.

The all-day event on June 26 includes a panel on storage for content capture, Keynote talks by Jens Rumberg of ARRI and Clyde Smith of Fox Networks, a professional media end-user panel, a session on digital storage technologies and data recovery for media and entertainment (details below), exhibits and a closing networking reception.


Living in Interesting Times:  Changing Needs and Sources for Rich Content Storage (Sponsored by Hie Electronics)

Moderator:  Pallab Chatterjee, Media and Entertainment Tech

There appears to be no limit to the storage requirements needed for rich content creation and production.  Higher content resolution and frame rates can generate petabytes of content captured today in a single video production project but with continued growth in resolution and frame rates we will likely see Exabyte requirements in the not distant future.  What are the storage and bandwidth requirements for stereoscopic and high definition content capture?  What storage devices work best in which video production environments?  What are the requirements for animation and special effects creation?  What will the future hold for content capture and creation?  This session will give you information that you will need to create tomorrow’s blockbusters and award winning content.


  • Roger Kleckner, Vidispine LLC
  • Janene Ellefson, Micron Technology
  • Scott Cleland, LSI
  • Martin Libich, EMC-Isilon
  • David Trumbo, Media Technology Market Partners, LLC

Additional Panelists:

  • John Christopher, DataSavers
  • Howard Hodges, Hie Electronics

After the Keynote talk by Jens Rumberg of ARRI there will be a discussion panel on the Future of Content Capture Storage moderated by Marty Shindler and including Pat Hanlon, SanDisk; Christopher Chute, IDC; Sarah Priestnall of Codex Digital and Jens Rumberg of ARRI.  

Earlier in the day Clyde Smith of Fox Networks will give a keynote talk on Object Based Workflows.

The final session before the evening reception (sponsored by hVault) is a panel of professional video end users.


Professional Entertainment and Media Users Reveal their Digital Storage Needs and Desires (Sponsored by Createasphere)

Moderator: Mary Yurkovic, Createasphere

Listen to notable end users of digital storage from the entertainment and media industry and their suppliers discussing their uses and issues with digital storage devices, systems and applications.  Find out what they would like to see available in the future to make their lives easier and more productive.


  • Mike Saindon, UFC-Zuffa LLC
  • Steve Kochak, Deluxe Digital Media
  • David Ginsberg, Elegant Workflow


Event: Creative Storage Conference 2012

Date: Tuesday, June 26, 2012 from 7:30 AM to 7:30 PM (PT)

The conference starts at 8 AM with conference registration starting at 7:30 AM.  

Exhibit registration opens at 1 PM.  

Event runs until 7:30 PM (end of evening reception). 

Location: Doubletree Hotel
6161 Centinela Ave., Culver City, CA 90230

For more information click here:
Creative Storage Conference 2012

The conference agenda is available at http://www.creativestorage.org/2012Agenda.htm.  
You can register to attend at:  http://www.creativestorage.org/2012Register.htm.   
For additional information on the conference call 408-978-8184 or email info@creativestorage.org.


Corporate sponsors of CS 2012 include ARRI and hVault (Platinum), AllianceIT and WARP Mechanics (Gold) as well as Hie Electronics, HDS, Howard Goldstein Associates, Oracle and SNIA SSSI (Bronze).  

Exhibitors include Aberdeen, Active Storage, Apposite Technology, Compact Flash Association, Crossroads Systems, BitSpeed, Panasonic AVC, PixSpan, Quantum, ReelData, SMPTE, Spectra Logic and Whiptail.  

Media and Organization Sponsors of CS 2012 include Advantage Video Systems, Active Archive Alliance, CFA, Coughlin Associates, Createasphere, Digital Cinema Society, Digital Production Buzz, ExaSAN, HDDFA, Hollywood Post Alliance, Home Toys, FCIA, MediaTech Association, M & E Tech, Media and Entertainment Services Alliance (MESA), POST Magazine, ProuctionHu b, RDC, SMPTE, STA, Storage Decisions (TechTarget), and The Shindler Perspective.



The Creative Storage Conference is put on by the Entertainment Storage Alliance (www.entertainmentstorage.org) and Coughlin Associates (www.tomcoughlin.com).