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March 5, 2008

MAR. 7: GEN ART PRESENTS THE NEW GARDE, ANNUAL EVENT KICKING OFF LA FASHION WEEK

by Don Rose

Gen Art invites you to the 5th Anniversary of their excellent annual event called "The New Garde" - their fashion extravaganza that has become an annual tradition - the big kickoff event for Los Angeles Fashion Week. This year, Gen Art brings the event back to The Park Plaza Hotel located at 607 S. Park View Street near downtown Los Angeles. The schedule for the evening:

Friday, March 7th
7:00pm-8:00pm: Pre-Reception
8:00pm-10:00pm: Live Model Presentations
10:00pm-11:00pm: After-Party

Gen Art's "The New Garde" is a fashion presentation featuring the Fall collections of three emerging designers each showcased in separate customized installations with live models wearing looks from each designer. This program has launched the careers of avant-garde designers including Jeffrey Sebelia and Kit Pistol (both of "Project Runway" fame), Geren Ford and FORM by Jerry Tam.

Designers:
JMary
Jesse Kamm
Le Sang Des Betes

But wait, there's more! This year, Gen Art and design lab A+R are teaming up to present The New Garde Pop-Up Shop. Score current collections from these and other rising stars of L.A. from Saturday, March 8th through Sunday, March 30th at A+R! Call 323-913-9558 for hours and information. A+R is at 1716 Silverlake Blvd., Los Angeles, CA.

Ticket Info:

VIP TICKETS
(provides VIP Champagne lounge access, gift bag)
Associate Producer & Higher Level Members: 2 comp VIP Tix
Other Members: $75 / ticket
Non-Members: $90 / ticket

GENERAL ADMISSION TICKETS
Platinum Level Members: 2 comp tickets
Silver Members: $40 / ticket
Non-Members: $50 / ticket

Gen Art Platinum & Higher Level Members can rsvp via link below.
To become a Gen Art member, click on the link below or call 323-782-9367.
YOU MUST BE 21 OR OLDER TO ATTEND.
RSVP/Purchase Tickets Now!
Become a Gen Art Member!
For Press Inquiries please contact: Evolutionary Media Group at newgarde@emgpr.com.

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