CHARLIE SCOLA THROWS BOFFO BORDERS BOOKSTORE BASH FOR HIS NEW BOOK "PARTY PLANNING SECRETS;" NET PROCEEDS BENEFIT MAKE A WISH

Event Report by Don Rose, Los Angeles, CA : May 8, 2008

Wow. For a book signing, it was quite a party. Best Borders Books bash, bar none.

At today's creative colorful colossal circus-like event at Borders Books in the Westfield Century City mall, Charlie Scola proved he not only knows how to throw a party for celebrities and VIPs, but also for himself. "Party Charlie" was the man of the hour, center of attention, signing his new book "Party Planning Secrets."

Never had I seen a booksigning event totally take over a bookstore, with activities in every corner. For example, there was the closeup magic of Paul "Fig" Fegen; speaking of parties, Fig's New Years shindigs were legendary - his being the last place I saw Wilt the Stilt Chamberlain (as well as the only place). Speaking of tall, Charlie's party also featured stiltwalkers. Then there were the fortune tellers foretelling people's futures under a mini tent, plus old style upright videogames being played by happy kids, a spinning prize wheel for winning Party Charlie mugs, two bubbly blonde babes from Charlie's "Naked Catering" company passing out giftbags (yes, wearing clothes), excellent food (featuring Chinese Chicken Salad and other tasty bites), a couple of open bars featuring Absolut Vodka, a raffle of cool prizes... and, of course, a line of folks waiting for the chance to get Charlie's John Hancock on their books (all net proceeds being donated to the charity Make A Wish).

Judging by all the celebs in the video montage playing on TVs throughout the store, Charlie is a very well connected guy, but he is also the nicest and humblest person to talk with, as I had the privilege of doing a few days ago. We recommend you buy Mr. Scola's book, which will not only help you throw killer parties but will be sending money to a great cause, too. I just hope Charlie will pen his autobiography next, because the brief highlights of his life that he relayed to me (full of peaks and valleys that ultimately led to great success) sounds like it would make a great read.

Special thanks to publicist Teri Danz for her assistance, and to Charlie for being such a gracious guy. Kudos to both for throwing a very cool affair.