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September 9, 2009

StyleSectionLA.com, New Fashion & Culture Site, Launches Today

Posted by Don Rose

Style Section L.A. Logo STYLE SECTION L.A.

Style Section L.A., A Fashion and Culture Website for Los Angeles
Founded by Former WWD, L.A. Times and DNR Fashion Writers,
Launches Today

Los Angeles, CA (September 9, 2009) Style Section L.A., a website dedicated to showcasing the talents and trends that shape style in Los Angeles, launches today at StyleSectionLA.com.
The site was co-founded by veteran L.A. fashion writers Emili Vesilind, Erin Weinger and Andrew Harmon, after they found themselves in the freelance pool following the major downsizing of style reporters at newspapers and magazines last year.
Struck by the dearth of local style coverage-when there are so many fascinating stories that go untold-the trio became convinced that moving to an online-only format to chronicle fashion and culture in L.A. made all the sense in the world, considering the downturn in print media. The mission? Marry evocative storytelling and gorgeous photography with modern-day speed and spunk, while cluing users in on the city's rich cultural landscape-from that ultra-happening bar in K-Town and the secret shopping spots of local style arbiters to the profound social implications of side ponytails.
Stories in the first month include a profile on L.A. designer Kimberly Ovitz, a video of American Idol's Jackie Tohn navigating L.A.'s jankiest thrift stores, a fashion shoot spotlighting L.A. fashion designers with "Fame" co-star Kay Panabaker and a feature story and portrait series that calls out some of L.A.'s (somewhat) unsung influentials, including dancer/choreographer Ryan Heffington and Wren designer Melissa Coker.
Style Section L.A. is more than just words. Original fashion photo shoots, videos, photo galleries, live chats and social media applications create a unique multimedia experience. Featuring a daily blog, The Spiel, that covers local and national fashion and style news-and a new feature article steeped in local style or culture posting daily, Monday through Friday, Style Section L.A. is poised to become a leading media outlet covering the style scene in Los Angeles and beyond.

Emili Vesilind is a former Fashion Staff Writer for the Los Angeles Times and West Coast Retail Editor for WWD. Andrew Harmon is the former West Coast Editor of men's fashion bible DNR, and current Senior News Editor for The Advocate. Erin Weinger is a former Fashion Staff Writer for the Los Angeles Times.
Contributors to Style Section L.A. include some of the top fashion and culture writers, photographers and stylists in Los Angeles-culled from the founders' years of working in the local editorial trenches.

Editorial pitches: email editors@stylesectionla.com.

Kay Panabaker/ Style Section L.A.          DJs, L.A. Gothic, Style Section LA
From left: "Fame" star Kay Panabaker models fresh fall looks from L.A. designers;
Local DJs C.C. Sheffield and Mathieu Schreyer strike an "American Gothic"
pose for the site's first portrait series, "L.A. Gothic."

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