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October 23, 2009

OCT 23: The Originators Think Pink Rocks Event In Honor of BCA Month

(Los Angeles, CA)  The Originators will celebrate Breast Cancer Awareness Month with a special event on Friday, October 23, 7-10pm at The Originators Store LA. Proceeds from the event will go to Think Pink Rocks. The event will be hosted by Marcellus Wiley (Host of ESPN's NFL Live and former NFL player) with special performances by DJ Casey Connor and Arabian Prince (NWA). A limited edition Think Pink Rocks tee will be sold at the event with 100% of the proceeds going to Think Pink Rocks. Guests will sip on pink themed cocktails compliments of  Pura Casta Tequila. Pink cupcakes will be served courtesy of Chef Ameera.

Think Pink Rocks: In 2004, at age 36, Stephanie Robin, a Boca Raton mother of two small children, was diagnosed with stage II breast cancer.  She tested positive for the Breast Cancer Gene (BRCA) and underwent a double mastectomy with reconstruction, a total hysterectomy and months of chemotherapy.  The cancer returned to her lungs and is stage IV; she is receiving monthly treatment at Memorial Sloan-Kettering and the tumors have decreased in size by 90%.  She and her friends Elizabeth Weprin, Kathy Fleishman and Amy Seidman, working with Steve Rifkind and SRC Records/Universal, have organized Think Pink Rocks to raise awareness of breast cancer prevention and treatment and raise funds for research. All donations to THINK PINK ROCKS will benefit 501 (c) (3) charitable organizations. Beneficiaries are: Memorial Sloan-Kettering Cancer Center, New York; BRCH Women's Center for Breast Care; The American Cancer Society / Making Strides Against Breast Cancer; Reach Global / Jacob International; The Florida Breast Cancer Foundation; The H.O.P.E. Project; University of Miami Sylvester Comprehensive Cancer Center. To learn more visit www.ThinkPinkRocks.com.

The Originators: The Originators is the original Hip-Hop Streetwear brand committed to the education of the early years of hip-hop; honoring the DJs, MCs, Graffitti Artists, and B-Boys that helped pave its way. Founder Adam Bach started the line in 2004 in a small one-bedroom apartment in Los Angeles. The line honors such greats as The Cold Crush Brothers, The Rock Steady Crew, and Kurtis Blow among many others.  The Originators is sold at retailers worldwide and can also be found online. For more information please visit www.TheOriginators.com.

When: Friday, October 23, 7pm-10pm

Where: The Originators Store LA, 142 N Hayworth Ave, Los Angeles, CA 90048

Media Inquiries & Talent Contact:
Nicole Elieff
(323) 935-5516