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October 21, 2009

Pump It Up For Breast Cancer Awareness Month With Kim Kardashian & ShoeDazzle

by Don Rose

Calling all fashionistas! Just wanted to make you aware of a site called www.ShoeDazzle.com, a monthly online “shoe society” co-founded by celebrity style icon and reality star Kim Kardashian. For $39/month a team of celebrity stylists (led by Kim, who serves as Chief Fashion Stylist) select five styles of shoes for you based on your unique fashion personality and tastes. You then choose which of the five you like best and those shoes are sent to your doorstep. $39 is a great value since it includes a stylist, shoes, and the cost of shipping, and it’s easy to opt out any month you don’t find a pair of shoes you love.

Since October is Breast Cancer Awareness month, ShoeDazzle came up with a creative and stylish way for you to join the cause. For BCA Month, ShoeDazzle has teamed up with Susan G. Komen for the Cure to offer a Limited Edition Breast Cancer Awareness Shoe, the pink “Stephanie” pump. Ten percent of the proceeds from each Stephanie pump sold will be donated to Susan G. Komen for the Cure.

BCA is a personal cause championed by the company. For starters, the pump is named after the loved one of a ShoeDazzle employee who has a rare form of breast cancer. Also, Kim found her grandmother’s experience with breast cancer to be life-altering, so the company wanted a way to show their commitment to prevention and awareness — and they wanted to do it in style.

UPDATE: when this special pump became available at the beginning of October, demand was fantastic! Savvy shoe shoppers stepped up to the plate and ShoeDazzle completely sold out of the pump, in record time. And here's good news for "shoe-ppers" who want to join in the cause now: the shoes are still available to everyone who joins/visits the site. Spread the news about these shoes!


. ShoeDazzle has teamed up with Susan G. Komen for the Cure in recognition of National Breast Cancer Awareness Month
. ShoeDazzle is selling the limited edition “Stephanie” shoe, a hot pink pump to help raise money for Susan G. Komen for the Cure
. 10% of “Stephanie” sales will go to SGK and help support breast cancer education and research
. The pump is named after a ShoeDazzle employee’s loved one with a rare form of breast cancer
. Kim Kardashian is the company’s co-Founder. Her grandmother’s experience with breast cancer was life-changing for her and she wanted to help empower women to fight the disease in style.
. ShoeDazzle website: www.shoedazzle.com
. National Breast Cancer Awareness Month site: www.nbcam.org