OCT 31: HALLA GALA HALLOWEEN BASH To Benefit SMMoA at Bergamot Station (Featured Event)

Posted by Don Rose
 
The first annual HALLA GALA Halloween extravaganza is one of our Featured Events for this weekend, and it sounds amazing in several respects. Not only will there be food and drink in abundance and an artistic ambiance to revel in, but Leonard Nimoy -- yes, THE Leonard Nimoy, who has lived long and prospered as both actor and celebrated photographer -- will be there as well, and some guests will even get a portrait taken by the man himself. As for costumes, guests are encouraged to come as "your secret self" — your alternate identity or inner persona — as you take part in an evening of fantasy, fashion, and fun to benefit the Santa Monica Museum of Art. Purchase tickets online now.

HALLA GALA HONORARY HOSTS
Susan and Leonard Nimoy

HALLA GALA HONORARY COMMITTEE
Sarah Aaronson, Pamela Barish, Bruno Duluc, Joey Grana, Corinne Grassini, Olivia Harris, Jenni Kayne, Brian Lichtenberg, Andrew Neave, Ashley Olsen, Mary-Kate Olsen, Brett Westfall, Miriam Wosk

FEATURES

• Your secret self immortalized in a private session with photographer Leonard Nimoy
• Fashion fantasies by Brett Westfall/Unholy Matrimony/Commes des Garçons, Brian Lichtenberg, Edith Palm, Jenni Kayne, Pamela Barish, Scout, Society for Rational Dress, The Row, and more
• Limited-edition portrait prints: Butch by Barkley L. Hendricks and Lovely Six Foota by Mickalene Thomas
• DJ Eddie Ruscha
• Surrealist photo booth, Felliniesque movies, and The Magic Carpet walk-off
• Flowing libations and culinary delights
• Dress your secret self from SMMoA’s Vintage Clothing Cache (Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m.)

ON VIEW

• Selected works from Secret Selves, Leonard Nimoy’s upcoming exhibition at MASS MoCA (opens July 31, 2010)
• Allen Ruppersberg: You and Me or The Art of Give and Take
• Inspired installations by Miriam Wosk

TICKETS
Purchase tickets online, or by calling 310.586.6488 x116 or emailing anna.nickila@smmoa.org. Portrait and fashion packages are limited and are offered on a first-come, first-choice basis.

Halla’va Ticket  $350

• 1 gala ticket
• Invitation to SMMoA’s Vintage Clothing Cache on Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m. (costume cost not included in ticket price)

Masquerade  $1,500

• 2 gala tickets
• 1 limited-edition portrait print by Barkley L. Hendricks or Mickalene Thomas
• Invitation to SMMoA’s Vintage Clothing Cache on Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m. (costume cost not included in ticket price)

The Secret Self  $5,000

• 2 gala tickets
• 1 limited-edition portrait print by Barkley L. Hendricks or Mickalene Thomas
• 1 photographic portrait of your secret self taken that evening by Leonard Nimoy (no more than 2 people in portrait; final print delivered following event)
• Print, online, and onsite recognition
• 1 priority parking pass
• Invitation to SMMoA`s Vintage Clothing Cache on Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m. (costume cost not included in ticket price)

La Dolce Vita  $10,000

• 4 gala tickets
• 2 limited-edition portrait prints, one each by Barkley L. Hendricks and Mickalene Thomas
• 1 photographic portrait of your secret self taken that evening by Leonard Nimoy (no more than 2 people in portrait; final print delivered following event)
• Costume concept, design, and creation for 1 with a noted fashion designer; see list below
• Prominent print, online, and onsite recognition
• 2 priority parking passes
• Invitation to SMMoA`s Vintage Clothing Cache on Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m. (costume cost not included in ticket price)

The Gardeners of Eden  $25,000

• 10 gala tickets
• 2 limited-edition portrait prints, one each by Barkley L. Hendricks and Mickalene Thomas
• 1 photographic portrait of your secret self taken that evening by Leonard Nimoy (no more than 2 people in portrait; final print delivered following event)
• Costume concept, design, and creation for 2 with two noted fashion designers; see list below
• Luxury Halloween night accommodations at Viceroy Santa Monica (1 ocean view room)
• Sponsorship recognition on 1 upcoming museum program

      Options include:
o    Diana Thater: Between Science and Magic (January 16–April 17, 2010)
o    Andrew Lord (May 15–August 21, 2010)
o    Combustione: Alberto Burri and America (September 11–December 18, 2010)
o    1 of SMMoA`s signature education programs

• Premiere print, online, and onsite recognition
• 5 priority parking passes
• Invitation to SMMoA`s Vintage Clothing Cache on Sunday, October 4, noon to 4 p.m. RESCHEDULED: Sunday, October 18, noon to 4 p.m. (costume cost not included in ticket price)

FEATURED DESIGNERS
(as of September 3, 2009)

These featured designers will craft your secret self with style.  Each designer will work with one patron only and is available on a first-come, first-choice basis for La Dolce Vita and The Gardeners of Eden package buyers. Fashion fantasies are subject to time and material availability. For the latest information on participating designers, please call 310.586.6488, extension 116.

Brett Westfall/Unholy Matrimony/Commes des Garçons
Combining conceptual art and fashion design, Brett Westfall’s work graces the runways of Paris and the streets of Los Angeles. Step into a custom-made wearable work of art by this heralded designer and artist and rival the exhibitions on view.
www.unholymatrimony.net

Brian Lichtenberg
Lichtenberg’s sci-fi and futuristic aesthetic has a solid musical following with the likes of fashion forward artists Beyonce, Lady Gaga, and M.I.A. You can take center stage Halloween eve by parading your secret self in one of his glittering creations or slightly more understated geometrical sportswear looks.
www.brianlichtenberg.com

Edith Palm
Utilizing vintage and traditional global fabric including Japanese sashiko, Ecuadorian Highland weaves, art deco block prints, and Russian Constructivist textiles, Edith Palm designer Sarah Aaronson merges old world with modernity in her luxurious garments. Envision your secret self with Sarah in her 1930s Los Angeles atelier.
www.edithpalm.com

Jenni Kayne
Hollywood ingénues strut the red carpet in the luxe creations of LA design darling, Jenni Kayne. Visit her boutique to pick out a dream evening ensemble with Jenni by your side.
www.jennikayne.com

Pamela Barish
Visit Pamela’s Venice Beach haven to craft a classic, sexy silhouette with the rock and roll fashion maven—off the rack or custom made.
www.pamelabarish.com

Scout
Decade-hop with Hollywood favorite, Joey Grana of Scout. Joey will create an outfit using legendary labels from the era(s) of your choice—from London’s West End circa 1983 to Brooklyn’s Williamsburg circa 2010.
www.scoutla.com

Society for Rational Dress
Using leather, chains, and diaphanous draping, Corinne Grassini—founder of the 19th century-inspired and critically-lauded Society for Rational Dress—will help you channel your inner contradiction into a beautiful ensemble, built and fit especially for you.
www.societyforrationaldress.com

The Row
Get dressed head-to-toe in The Row's immaculately-tailored luxury wear, designed by Ashley and Mary-Kate Olsen.
www.therow.com

Package buyers will be contacted by SMMoA staff to confirm designer availability and to schedule appointments. Fashion fantasies are subject to time and material availability.

Photographic portraits taken by Leonard Nimoy at the Halla Gala will be sent following the event.

Proceeds from the Halla Gala will support SMMoA's free exhibition and education programs which transform the lives and imaginations of thousands each year.

SPONSORSHIP INQUIRIES
Tracy Mizraki, Director of Development, tracy.mizraki@smmoa.org,
310.586.6488 x122

REQUEST COVERAGE
Miranda Carroll, Director of Communications, miranda.carroll@smmoa.org,
310.586.6488 x123