LIFE ALERT FEATURED ON THE MARTHA STEWART SHOW IN HEALTH-TECH SEGMENT; MARTHA AND DR. BRENT RIDGE RECOMMEND LIFE ALERT SERVICE TO THEIR VIEWERS

Life Alert, known for protecting the lives of seniors and increasingly younger adults, captures the attention of Martha Stewart and Dr. Brent Ridge, VP of Martha Stewart Healthy Living, who touts Life Alert’s “inexpensive yet vital” service on national TV show

(January 30, 2008 – Encino, CA) Life Alert is widely known for its popular TV commercials, featuring its trademarked slogan “I’ve fallen, and I can’t get up!” Now, Life Alert is being featured on TV shows itself. The service -- which saves a life every 40 minutes, on average -- is essential for maintaining the health of its members, and no TV program embodies healthy living more than “The Martha Stewart Show,” where Life Alert was recently featured. The national TV program, which attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, selected Life Alert to be part of its January 23rd segment on tech gadgets for your health.

The Life Alert service received a strong recommendation from Dr. Brent Ridge, who co-hosted the segment and serves as Vice President of Healthy Living at Martha Stewart Living Omnimedia. When discussing Life Alert, Dr. Ridge told the show’s studio and national audience that “we recommend this to all of the patients at the Martha Stewart Center for Living,” adding that the service is “so inexpensive yet so vital for people.”

Members of Life Alert can get assistance 24/7 in the event of an emergency (medical, fire or intrusion). As Martha and Dr. Ridge explained to their audience, one press of a small pendant quickly puts the wearer in touch with a Life Alert dispatcher, who talks to the member via a base unit (installed in the home) and sends help immediately if the member is injured, unable to speak, or in danger.

“We are pleased that Martha Stewart chose Life Alert for her show about health-related technology, as we know how selective she is on featuring products and services,” says Isaac Shepher, Life Alert’s founder and CEO. “We are extremely proud to serve our members with state-of-the-art equipment and services, as we have done for over 20 years.” The company, which has members nationwide, saved over 15,000 lives from catastrophic outcomes in 2007 alone. As Dr. Ridge pointed out in the TV segment, Life Alert handles over a million calls a year.

While Life Alert has primarily been servicing seniors and the elderly for the past 20 years, their service is becoming increasingly popular among Boomers and younger adults, whose parents may have the service as well. The reality is that adults of any age can benefit from Life Alert protection, especially when living alone.

Other devices featured on Martha's segment about tech gadgets for health: GPS-enabled sneakers (you can look up the wearer's location on a map via computer -- useful, for example, to keep track of someone with Alzheimer's disease), Glow Caps (can "illuminate, play a melody, and even ring a home phone" as a reminder to take medications) and the Ultreo Toothbrush ("the first power toothbrush to combine patented ultrasound wave-guide technology with precisely tuned sonic bristle action").

About Life Alert

Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Life Alert was founded in 1987, provides services nationwide, and is the only company endorsed by former U.S. Surgeon General Dr. C. Everett Koop.

The Life Alert service solves an issue that is especially important for seniors: home-based protection. Life Alert enables seniors, the handicapped and anyone needing protection to keep living at home with independence and comfort, living their lives the way they are used to, without drastic changes. The average senior Life Alert member keeps living in their own home for an extra six years, compared to those of a similar age without Life Alert. In addition, an ACNielsen study showed that 87% of subscribers called Life Alert’s protection a main or important factor in their decision to keep living at home, rather than move to a retirement home. As Dr. Koop says, “Thanks to Life Alert, you can live alone without ever being alone, and that’s why I wear one.”

For more information on Life Alert, call 1-800-360-0329 or visit www.lifealert.com.

About The Martha Stewart Show

“The Martha Stewart Show,” also known as “Martha,” is a U.S. daytime television syndicated talk show that began airing in September 2005. Hosted by Martha Stewart, each episode includes segments on cooking, interior design, gardening, crafts, health and other topics. “Martha” attracts the highest concentration of women 25-54 with incomes of $75,000-plus among all first-run daytime series, according to Nielsen Media Research. It ranks second to only “The Oprah Winfrey Show” among women 25-54 in households that earn $100,000-plus annually. The Martha Stewart Show is produced by Martha Stewart Living Omnimedia Productions in association with Mark Burnett Productions.

The show, which also features celebrity guests, is taped live in New York City at 10 a.m. and airs at various times in several markets. “Martha” also airs nightly on the digital cable network Fine Living. The show is distributed by NBC Universal Domestic Television Distribution, in a partnership with Martha Stewart Living Omnimedia. In November 2007, “Martha” was renewed for a fourth season. NBC Universal renewed in over 60% of the U.S. Station groups picking up the how-to program include the NBC-owned stations, Fox, Belo, Fisher Communications, Scripps, Hearst-Argyle Television, Allbritton Communications and Clear Channel Communications.

Media Contact: Dr. Don Rose, Head of Public Relations, Life Alert Emergency Response. 1-818-700-7000 x103 or drose@lifealert.com .