NEW EATERY: LIFT BRINGS ITS INNOVATIVE CUISINE TO HOLLYWOOD

LIFT, the highly anticipated "modern" bistro sets its sites on bringing its innovative cuisine to the heart of Hollywood beginning October 5th. Located at 6533 Hollywood Blvd. in the newly restored, historic Hillview Building, LIFT distinguishes itself by refusing to be defined as a traditional bistro or be restricted by the limits of a health food restaurant. Instead it celebrates great food.

Owners Steven Adelman (Spider Club, Avalon NY/LA/Boston, The Joint Fitness, the soon to be opened "86"), and Gregory Holmes, along with Robert Palmer, and chef Keith Silverton, have set out to bring a unique addition to the continued revitalization of Hollywood. LIFT's seasonal menu is inspired by Chef Silverton's experiences dining and shopping in the open-air markets of London, Amsterdam, Napa Valley and the coastal cities of California. A Washington state native, Silverton became known in the culinary world for following farmers' harvests not trends, in the Bay Area, most notably at Stars in San Francisco and Chez Panisse offshoot Berkeley's Fourth Street Grill. A self described New York restaurant connoisseur, Adelman, was used to restaurants with a neighborhood vibe and exceptional cuisine. After moving to Los Angeles, Adelman saw a need for a similar type of communal gathering place. And so, LIFT was conceived to enliven not only the quality of food but also the quality of the Hollywood community. The essence of LIFT is to elevate the spirit and mind while remaining tasteful and understated.

By using fine ingredients combined with progressive cooking techniques, LIFT delivers flavorful, healthy café cuisine on par with top tier restaurants around the country. To keep LIFT's menu inventive and inviting, Chef Silverton travels the globe for fresh, healthful ingredients. Coconut water from Jamaica, Steelhead net harvested by the Puyallup tribe, Moroccan chilies, and California produce from Weiser and Scarborough Farms all find their way onto the tables at LIFT.

"Food is sustenance, pleasure, and art," says Chef Silverton. "Here at LIFT, I use the best tools everyday. There is no limit to how inventive we can be." To that end, he employs cutting edge preparations like sous vide cooking and food presses that can prepare fresh nut butters as easily as fruit and vegetable juices that maintain the living enzymes and probiotics.

General Manager Colleen Duggan, of award-winning restaurants Lucques and Bastide in LA, is joined by her husband, Beverage Director Matt Duggan, recently of Patina. Between them they have worked for six "James Beard Award Best Chefs" in their careers in Boston and Los Angeles.

The restaurant's interior blends the historical architecture of the Hillview building with contemporary, eco-friendly design. Key elements will include a sit down café, drive up, and grab-and-go meals that can be finished to order. Other convenient features will include a delivery service, a gourmet grocery section featuring LIFT brand items, and even in-room private dinners for Hillview residents. With twenty-two hour operation, guests will be able to start their day with organic Graffeo espresso and poached eggs with duck confit hash, have a sidewalk lunch of lobster mac and cheese or dine late night on olive oil braised salmon with wok roasted vegetables.

More than a bistro, LIFT promises to become a way of life in Hollywood. With uncompromising commitment to each item on the menu and provisions that will set a high standard of excellence. LIFT is the new healthy addiction.

LIFT, 6533 Hollywood Blvd, Hollywood, CA 90028. Open Twenty-Two Hours. Breakfast, Lunch, Dinner, Late Night, Catering, Delivery, Gourmet Grocery.